In today’s tough economy, many business folks are worried about declining sales and forced layoffs. What should we be doing now to promote our businesses? The first thing many companies do is cut back on marketing budgets. But if we knock back our marketing, we’re going to escalate those dwindling sales numbers. It’s a vicious circle!
How do we reach out and cut expenses at the same time? We believe that your web site, combined with your existing client list and a company we’ve partnered with, Constant Contact, (link) holds the answer.
We all know that it’s much easier to keep a customer than it is to find a new one. It’s the old Farming versus Hunting scenario. With all the cut backs though, how do we keep in touch with our client base in an economical fashion? We believe a strong email marketing plan will “kill two birds with one stone.”
We have researched all of the email marketing software on line today and decided that Constant Contact provides the absolute best solution.
Constant Contact is very inexpensive and extremely easy to use. The reporting aspect of the software is comprehensive. It’s one thing to send out some emails. But with Constant Contact’s software you can:
- See who opened the email
- See who clicked on links from within the email to get more information from your website
- Find out which email addresses were incorrect
- Who opted out of receiving email from you
All of this is done following today’s extensive Anti-Spam rules.
You can set up an account yourself and administer it, or we can work with you to set it up and customize any of the several hundred existing templates. If time and resources are tight at your office, we can work with you on a timely basis, creating the email or newsletters and sending them out if you would like.
Click here for more information on Constant Contact.
