How many people visit your site on a daily, weekly or monthly basis? Where do they enter your site? Where do they travel though your site? How much time do they spend reading your material? How many find your site and leave again immediately? What words were entered into search engines that sent people to your site? All of this information and a lot more, is available to you today.

In the early days of the internet, we were all happy to put our web site address on our business cards and trust that people were coming to the site and reading everything we had to tell them. Today, we need more information than that.  Why? Because we need to know that the “Buy Me Button” (whatever that is in your industry) is being found by your site visitors. If your phone isn’t ringing and your email isn’t full of web site requests, there is something wrong with the site.

Only by in-depth site analysis can we determine what is wrong, and how to fix it.

It used to be that software was installed on the web server that would feed some level of reporting to you. In other cases, software was installed on other machines that would access the web log file and report back. Today Google Analytics is the tool of choice. By adding a small piece of code to each page on your site, daily, live, in-depth online reporting is available to you. Customized reporting can be scheduled to be emailed to you on a regular basis.

The other piece of good news about this reporting is that, other than some initial set up time, the service is free.

Contact us today to ask about how this tool can be initiated into your site.